Blue AI Cookie Policy
Effective: September 01, 2026
Please remember that your access to the BlueAI website (“Site”) and/or participation in the BlueAI Program is at all times subject to the BlueAI Terms of Use and BlueAI Privacy Policy, which incorporates this Cookie Policy. Any terms we use in this Cookie Policy without defining them have the definitions given to them in the Terms of Use and Privacy Policy.
Cookie Policy
The BlueAI Site and BlueAI Program use cookies and similar technologies such as pixel tags, web beacons, clear GIFs, JavaScript, and local storage. Cookies are small files, usually consisting of letters and numbers, placed on your computer, tablet, phone, or similar device, when you use that device to visit a Site. We will refer to cookies and similar technologies simply as “Cookies” for the remainder of this Cookie Policy. We use Cookies to enable our servers to recognize your web browser and tell us how and when you visit the Site and otherwise use the BlueAI Program through the internet, to analyze trends, and to learn about our user base.
We may combine non-personally identifiable information collected through Cookies with other Personal Information that we have about you, for example, to tell us who you are or whether you have an account. We may also supplement the information we collect from you with information received from third parties in order to enhance the Site and our BlueAI Program, or to offer you information that we believe may be of interest to you. Where we use Cookies to collect information that is personally identifiable, or that can become personally identifiable if we combine it with other information, the BlueAI Privacy Policy will apply in addition to this Cookie Policy.
You can control and/or delete Cookies as you wish. For details, see aboutcookies.org. Most browsers have an option for turning off the cookie feature, which will prevent your browser from accepting new cookies, as well as (depending on the sophistication of your browser software) allowing you to decide on acceptance of each new cookie in a variety of ways. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some BlueAI Program and functionalities may not work. We strongly recommend that you leave Cookies active, because they enable you to take advantage of the most attractive features of the Site and the BlueAI Program.
Further information on cookies can be found at:
http://ec.europa.eu/ipg/basics/legal/cookies/index_en.htm
YOUR CHOICES
The banner shown on your first visit to the Site lets you accept or reject non-essential Cookies. Rejecting changes nothing about your ability to use the Site or apply for participation in the BlueAI Program, although once you are invited to participate certain Cookies are essential and necessary.
You can change your choice at any time (see Cookie Settings below).
Your browser can also block or delete Cookies; blocking Strictly Necessary or Essential Cookies may prevent sign-in to the BlueAI Program.
Please reference the chart and general description below to learn more about the kinds of Cookies we use and for what purpose.
WHAT TYPES OF COOKIES DO WE USE AND FOR WHICH PURPOSES?
We use the following types of Cookies:
| Cookie / storage | Domain | Duration | Purpose/Type |
|---|---|---|---|
| now.gg sign-in session | now.gg | 12 months (365 days, measured) | Essential: keeps you signed in. |
| Cookie consent record | onblue.ai | 6 months | Essential: remembers your cookie choices. |
| _ga | onblue.ai | 13 months (400 days, measured) | Analytical: Google Analytics visitor identifier. |
| _ga_* | onblue.ai | 13 months (400 days, measured) | Analytical: Google Analytics usage measurement. |
| bsai_utm_captured, bsai_first_landing (browser session storage) | onblue.ai | Until the tab closes | Functionality: remembers how you arrived at the site. |
Essential / Strictly Necessary Cookies
These are cookies that are required for participation in the BlueAI Program or to provide you with features or that you have requested. For example, Cookies that enable you to log into secure areas of our site or use a shopping cart. Disabling these Cookies will encumber the BlueAI Program’ performance and may make certain features of the Site and BlueAI Program unavailable.
Functionality Cookies
These Cookies are used to recognize you when you return to our BlueAI Program. This enables us to personalize our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).
Analytical Cookies
Off until you opt in. These Cookies allow us to understand how visitors use our Site and the BlueAI Program. This includes information about the number of visitors to the Site, what pages visitors view on our Site and how long visitors are viewing pages on the Site. Analytical Cookies also help us measure the performance of our advertising campaigns in order to help us improve our advertising campaigns and to optimize our Site’s content for those who engage with our advertising.
Third Party Cookies
These are Cookies placed by a third party on your device and may provide information to those third parties about browsing habits (including your visits to our BlueAI Program, the pages you have visited and the links and advertisements you have clicked) that may help identify if certain BlueAI Program that such third parties provide are being used, identify your interests, retarget you and serve advertisements that are relevant to you. We do not have control or access to such Cookies. If you look at one page on our BlueAI Program, an advertisement may be delivered to you on our BlueAI Program or on other sites, for products referenced on that page or for similar products and BlueAI Program. We do not engage in retargeted advertising for children users of our BlueAI Program.
Opt-out options are available on the websites of the Network Advertising Initiative (NAI), the Digital Advertising Alliance (DAA) and the European Digital Advertising Alliance (eDAA).
Session Cookies and Persistent Cookies
The types of Cookies described above may be “session Cookies” which are temporary Cookies that are only stored on your device while you are visiting our site or “persistent Cookies” which are Cookies that are stored on your device for a period of time after you leave our site. The length of time a persistent Cookie stays on your device varies from Cookie to Cookie. We use persistent Cookies to store your preferences so that they are available for the next visit, and to keep a more accurate account of how often you visit our BlueAI Program, how often you return, how your use of the BlueAI Program may vary over time, and measure the effectiveness of advertising efforts. Through these Cookies, we may collect information about your online activity after you leave our BlueAI Program. Just like any other usage information we collect, this information allows us to improve the BlueAI Program and customize your online experience. Your browser may offer you a “Do Not Track” option, which allows you to signal to operators of websites and web applications and BlueAI Program (including behavioral advertising BlueAI Program) that you do not wish such operators to track certain of your online activities over time and across different websites. Our BlueAI Program do not support DO Not Track requests at this time, which means that we collect information about your online activity both while you are using the BlueAI Program and after you leave the BlueAI Program.
What is the Google Analytics Cookie and how is it used?
Our Site and the BlueAI Program use Google Analytics, a web analysis service provided by Google Inc. (“Google”) which is based on Cookie technology. The information generated by the Cookie is usually sent to a Google server in the USA, where it is stored. On behalf of now.gg, Google will use the generated information to evaluate your use of the Site and participation in the BlueAI Program, to compile reports on Site and BlueAI Program activities, and to provide the website operator with additional services connected with website and Internet use. The IP address transmitted by your browser in connection with Google Analytics is not collated with other data by Google. To opt out of being tracked by Google Analytics across all websites visit https://tools.google.com/dlpage/gaoptout.
COOKIE SETTINGS
You can decide whether or not to accept Cookies, other than Essential Cookies and Session Cookies that are required for participation in the BlueAI Program. One way you can do this is through your internet browser’s settings. To find our more information about Cookies, including information about how to manage and delete Cookies, please visit https://ico.org.uk/for-the-public/online/cookies/ or http://www.allaboutcookies.org/.
To explore what Cookie settings are available to you, look in the “preferences” or “options” section of your browser’s menu.
EEA/UK RESIDENTS
If you are a resident of the European Union (“EU”), United Kingdom, Lichtenstein, Norway, or Iceland, you may have additional rights under the EU General Data Protection Regulation (the “GDPR”) with respect to the use of Cookies and your Personal Data, as outlined in our GDPR Privacy Notice:
https://now.gg/terms-and-privacy.html#eu-privacy
QUESTIONS
If you have any queries regarding this Cookie Policy please contact us at: privacy@bluestacks.ai.